Writers · guests · readers, connected
Independent writers, their guests and their readers are scattered across Substack, YouTube, Bluesky and live shows. Pass Muster Media builds the wiring between them: a home for every writer's whole body of work, a feed that follows people instead of platforms, and the numbers that show what's working.
Offerings
People don't follow platforms. They follow people. Everything we build starts there.
Your whole body of work at one address you can share, built from what you already publish.
One feed of the writers you follow, wherever they publish. A card per person, not per account.
What it does
From walterrhein.passmustermedia.com, built from Walter Rhein's public work and kept current on its own.
1,767
Every piece since 2023 from two publications, with each rerun and voiceover folded into the original.
553
His own shows and guest spots on other people's, each counted once.
182
Everyone he's had on, with a Subscribe button for each of them. Their readers meet his.
60
Upcoming lives and invited guests, with Add to calendar, refreshed every few minutes.
How we build
Small, fast and polite to the platforms we depend on. The details are in The Tech.
01
We read what's already public on Substack, YouTube and Bluesky. We never ask for anyone's password.
02
We check hard where people are looking and gently everywhere else. How it works
03
Pages are built ahead of time and served from Cloudflare's network, so they open instantly on any phone.
04
A writer's saved history is theirs. Ask, and we send it as plain files they can take anywhere.
The Tech
How the products work under the hood, written for people who like to know.
Newsletter
New posts on how these tools are built, plus news when something new ships. Only when there's something worth sending.
Pass Muster Media